When tasked with creating a logo for the Fast Casual restaurant Pasta•io (pronounced pawst-eye-oh), I was fortunate enough to have some imagery supplied from Joe, the Founder. These vintage images of his father in Italy showed him making pasta, gathered at the dinner table with family, and even riding Vespas (while looking super hip, I might add). Using the supplied imagery and the request for a very simple, retro-inspired design, we landed on this logo.
Using inspiration from vintage Italian posters, we selected a basic color pallet to work with, and the rest is history. If you’d like to see more of the process, drop me a line! I’d love to hear from you.